Interview: Jenny @ Supernatural Snark

Interview with Jenny @ Supernatural Snark

Greetings and Salutations, as Christian Slater once said ;-)

I doubt there’s anyone who hasn’t heard of the lovely Ms. Jenny from Supernatural Snark, but in case you haven’t, hurry on over to her blog for some fantastically in-depth insights into everything from YA to paranormal romance reviews, and her unforgettable “Cover Critique” feature, which is great. Jenny is fresh off a #4 ranking in the top 10 of Mindful Musings’ Reader’s Choice Awards. At just over a whopping 1,200 followers, Jenny has been blogging for about a year now and started the blog as a way to share her reading addiction and recommendations for readers. She’s gained massive popularity in the community, and I wanted to get some of her thoughts on the recent win as well as the Supernatural Snark blog in general.

Thanks to Jenny for her willingness to participate :-)

Jenny: First of all, thank you so much for having me on your blog! I’m thrilled to be here :-)

Q: So, Jenny, give us a sense of what led you to decision to create a book blog. What spurred your decision, beyond the desire to talk about books with other like-minded readers?

I had been devouring books like a crazy person for a while and when I read all the books by some of my favorite authors I got on the computer and found Goodreads. From there, I found my way to a lot of fabulous book blogs and spent several months reading them every day, getting recommendations, and figuring out which bloggers had similar tastes to mine. Once I’d been following several blogs for a while, I thought it might be fun to try my hand at blogging. I’ve always enjoyed writing, and I figured it might be even more fun to give writing a try in a non-academic setting, so I got the blog up and running and then immediately hopped on Twitter to “meet” the people I’d been following for so long.

Q: Your blog has one of the cleanest designs ever, and I think that’s no mistake as you come from a graphic design background. As a result, did you find that setting up the graphics, widgets, etc, was simpler for you?

Thank you! I work primarily in print design, not web, so my knowledge of code and web layout certainly isn’t more in depth than anyone else’s necessarily. I will say it it’s probably a bit easier in terms of creating a header and any other little design elements on the blog because I just pull those together in Photoshop and then upload them instead of trying to fight with Blogger or code to create them for me.

Q: What sorts of things did you do to get the word out about Supernatural Snark both to other bloggers and to publishers? Beyond the usual stuff, like Friday Follows, memes, commenting on others’ sites, not spamming other sites (lol), what else did you do?

The very first thing I did was get on Twitter. If you have a blog but don’t have a Twitter account, consider setting one up, it’s a great place to talk to other bloggers, but also authors and publishers too as you can send them links to your reviews. A lot of times they will retweet your reviews to all of their followers as well so you get some cross promotion. Outside of that, commenting on other blogs (not spamming just like you said) has been the other really beneficial way to get my name out there. Leaving meaningful comments for people that shows you actually read their review and thought to write more than “great review, here’s a link to the review I posted today” type of thing goes a long way I think. I put a lot of time into my posts (I think we all do!), so I know I really appreciate it when someone leaves a nice comment about what they got out of my thoughts and I like to return the favor for them.

As far as publishers go, I still feel a little awkward emailing them to introduce myself or ask for advanced copies, so most of the time I email the various publicity departments and merely send them links to reviews for books I’ve bought or books I’ve received via a tour and a lot of times they’ve added me to their mailing lists as a result.

Q: To what do you attribute your vast follower count? Why do you think people keep coming back to Supernatural Snark?

Oh my gosh, I don’t really know! I’ve tried to write really honest reviews that go beyond merely summarizing the plot of the book and give a little more in depth analysis of what I liked and didn’t like about each book I’ve read, and I’m hoping readers are then able to get a good idea as to whether or not a particular book is for them. I try to keep the blog entertaining as well, so I do the cover critiques each week just for a laugh, I think it’s important for your personality to come through in your blog since there are so many book blogs out there, and that’s one way to really differentiate yours from the rest. If people feel like they know you as a person as well as a reviewer, I think they’re more likely to return to your blog and give your recommendations a try.

Q: Great blog name, btw. How’d you come up with it?

Thanks! I read paranormal books almost exclusively, I’ve just always been more interested in vamps, weres, the fae, etc. than in contemporary stories, so that’s where the supernatural part of the title came from. Then, I have a tendency to be a bit sarcastic at times, sometimes so often that my mouth gets me in trouble, so I tacked on the snark after supernatural.

Q: Do you think that as time goes on, publishers will increasingly devote more commitment to blogger outreach, especially in genre fiction where it’s all about word of mouth in the community?

I hope so! I think it’s a mutually beneficial relationship — bloggers get to read books ahead of schedule and publishers get reviews and general publicity for upcoming books. I think it’s really important that bloggers continue to respect the advanced copies we receive and realize that having a blog doesn’t guarantee us such gifts, we have to earn them by providing our honest opinions. By attempting to form a relationship with authors and publishers and not merely asking for books every other week, I think we stand a much better chance of showing them we are trustworthy and are interested in promoting the author and book, not just getting the book for free.

Q: How much on average would you say that you spend on books per month?

Uh oh. This could be a potentially very embarrassing question! It varies based on the month and what books are releasing, but I try (try being the operative word) to keep it to $50 a month. Some months it’s more (okay a lot more), but some months it’s a little less if I get a book for review or on a book tour. Getting a Kindle has been a hit to the bank account because it’s just so easy to order books on there!

Q: Holy Bazunga! :-p Some bloggers have a scheduled calendar that assists them with figuring out when to review stuff. How do you keep track of what to review and when?

Surprisingly, I’m not all that organized when it comes to the schedule. I base a lot of my posts on release dates, so if I’ve received an ARC, I like to post it the week or so before it releases, and then the other dates I just fill with books that have already released. I like to post reviews on Mondays and Thursdays, so since I only usually do 2 reviews a week it’s pretty easy to keep track of.

Q: When you’re reading, what makes a book really stand out for you more — characterization or originality of plot, or both? Or something else?

I’m huge on characters. Yes, a great plot is important, but if the characters don’t draw me in and get me emotionally involved in their story, the book usually doesn’t work for me. It’s the characters that always stay in my mind after the story is long gone, not the places or events, though their obviously vital to the character development.

Q: And finally, what are some of your big plans for Supernatural Snark in 2011?

I’ve only been blogging for about 7 months, so I’m still figuring my goals out, but I do hope to reach out more to authors this year and ask for interviews. I’m always nervous to write them and request an interview, but I’d love to have more authors stop by the blog so readers can get to know them better. I’m also going to Book Expo America this year which I’m really excited about, so I’m hoping to get to meet a lot of other bloggers in person and share my experiences on the blog. And of course, I plan to keep the cover critiques going, people seem to enjoy their ridiculousness :-)

Thanks so much for having me!

My pleasure :-)
Fascinating stuff! What do others like best about Supernatural Snark? For me, it’s the personality that shines through in the cover critiques as well as the in-depth analysis of the reviews. She doesn’t give a plot synopsis followed by three or four lines, and I think that makes a huge difference.

Have a great weekend, and don’t forget to participate in Parajunkee’s Friday Follow!

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9 thoughts on “Interview: Jenny @ Supernatural Snark”

  1. Oh wow, two of my favorite book bloggers blogging about blogging? This is so cool.

    It’s so interesting to me to learn why you work so hard at making and maintaining these blogs. They are so fun to read and a great way to find out about new books.

    Your blogs are super-important to indie authors, because they’re the best way for us to get in touch with readers. You do so much to help readers find our work (and, you know, avoid what’s worth avoiding…). Really I think bloggers are taking the “gatekeeper” role in the indie world, since publishing companies aren’t there to screen things out or to promote things.

    Which is why you can expect me to keep offering you giveaways and fun things like as long as you keep blogging!

    So anyway here’s what I like about Supernatural Snark: The cover critiques (seriously, people need to laugh like that, it’s therapy) and Jenny’s awesome reviews (okay, the Jenny Pox review is my favorite one she’s written, but I’m so biased).

  2. Thank you so much for having me! This was such a fun group of questions:) I’m so glad everyone seems to be enjoying the cover critiques, that’s probably the best thing I could have done for the blog because people remember them more than the reviews:) Thank you Anita and Mr. Bryan for saying such wonderfully flattering things about the blog!

  3. Great interview! It’s so interesting to “pull back the curtain” as it were, and see the wizardry at work.
    Supernatural Snark is one of my new favorite blogs.

    I know what you mean about spending too much on the Kindle… they make it frightfully easy to shop, don’t they?

  4. Great interview! Came across this blog on Parajunkee’s hop, am now following Supernatural Snark on Twitter. Currently reading horror and writing a paranormal novel, always good to natter with like-minded people.

    P. x

    1. Hi Philip,
      Thanks so much for stopping by — you will love Supernatural Snark guaranteed :-) And you’re in good company here, because I definitely natter on with horror-admiring people ;-)


  5. Wow! What a fantastic interview on one of top five favorite bloggers! Jenny sounds like the consummate professional here, and I think she’s a great example for the rest of us. She’s so nice and helpful, I didn’t realize she had a sarcastic streak in her! Hmmmmmmm!!! Haha, really enjoyed the interview – great questions!

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